These Terms of Service (“Terms”) form a legal agreement between you (“you”, “your business”) and CallFlow Trades Ltd, a company registered in England and Wales with company number {{COMPANY_NUMBER}} whose registered office is at {{REGISTERED_ADDRESS}} (“CallFlow Trades”, “we”, “us”). By creating an account or using the Service, you agree to these Terms.
1. The service
CallFlow Trades provides a web-based platform that helps small UK plumbing and heating businesses capture leads, recover missed calls, create and send quotes, convert quotes into jobs, track work, and issue invoices (the “Service”).
2. Your account
You must be at least 18, authorised to bind the business you register, and provide accurate information. You are responsible for maintaining the confidentiality of your password and for all activity under your account. Notify us at support@callflowtrades.co.uk if you suspect unauthorised use.
3. Subscription, trial and payment
The Service is sold on a monthly subscription basis at the price displayed at checkout (currently £29 per month, excluding VAT unless otherwise stated). New customers receive a free trial of 14 days from first subscribing. You must add a valid payment method to start the trial. If you do not cancel before the trial ends, your card will be charged the first monthly fee automatically.
Subscription fees are non-refundable except where required by law. Payments are processed by Stripe Payments Europe, Ltd. We do not store your full card details on our servers.
4. Cancelling your subscription
You can cancel at any time from Settings → Billing inside the app. Cancellation takes effect at the end of your current paid period (or at the end of your trial, if cancelled during the trial). You keep full access until then. No further payments will be taken after cancellation.
5. Customer payments to you
The Service lets you display your own bank details on invoices so your customers can pay you directly by bank transfer. CallFlow Trades is not a payment processor for these invoices, does not receive, hold or handle those funds, and is not party to the transaction between you and your customer. You are solely responsible for collecting, banking, refunding and accounting for those payments.
6. Your data, your customers' data
You retain ownership of all content you upload, including customer records, quotes, invoices, photos and messages. We process this data on your behalf as a data processor, strictly to provide the Service to you. For detail on how personal data is handled, see our Privacy Policy.
You are responsible for complying with UK GDPR, the Data Protection Act 2018, and PECR in respect of the personal data of your end customers, including having a lawful basis to send them SMS and email.
7. Acceptable use
You agree not to use the Service to:
- send unsolicited marketing or spam;
- violate the Privacy and Electronic Communications Regulations (PECR), UK GDPR, or any other applicable law;
- impersonate another business or use another person's data without permission;
- attempt to probe, scan, reverse engineer, or disrupt the Service;
- upload content that is unlawful, defamatory, obscene, or infringes intellectual property rights.
Serious or repeated breach may result in immediate suspension or termination of your account.
8. Telephony and messaging
SMS and voice features are delivered via third-party providers (including Twilio Inc.). Message deliverability, inbound call handling, and carrier availability depend on those providers and on UK mobile network operators. Message and call costs may apply where stated.
9. Availability and support
We aim to keep the Service available 24/7 but do not guarantee uninterrupted service. We may carry out scheduled maintenance or deploy updates that temporarily affect availability. Support is provided by email on business days at support@callflowtrades.co.uk.
10. Intellectual property
All intellectual property rights in the Service (software, design, trademarks, documentation) belong to CallFlow Trades or its licensors. We grant you a non-exclusive, non-transferable, revocable licence to use the Service for the duration of your subscription.
11. Warranties and liability
The Service is provided on an “as is” and “as available” basis. To the fullest extent permitted by law, we exclude all implied warranties and shall not be liable for indirect, consequential, or loss-of-profits damages. Our total aggregate liability to you in any 12-month period shall not exceed the subscription fees you paid us in that period.
Nothing in these Terms limits or excludes our liability for death or personal injury caused by our negligence, for fraud, or for any liability that cannot be excluded under English law.
12. Changes to the Service or these Terms
We may update the Service and these Terms from time to time. If a change materially reduces your rights, we will notify you by email at least 14 days before it takes effect; in that case you may cancel before the change applies. Continued use after the effective date means you accept the updated Terms.
13. Termination
Either party may terminate this agreement by cancelling the subscription. On termination your access ends at the end of the current paid period. We may keep limited records as required by law (e.g. for tax). You can export your data at any time before termination; see the Privacy Policy for details.
14. Governing law
These Terms are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction over any dispute arising from or in connection with them.
15. Contact
Questions about these Terms? Email us at support@callflowtrades.co.uk.